Author: Jacqueline
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Blog Post on Behalf of Agency Co-Founder
This post appeared on the agency’s website and social media pages and was the foundation for some local media pitching. Phoenix: A Love letter to Local For more than two months, we’ve sat in our homes dealing with the mental and physical struggles of a health and economic crisis like we’ve never seen. Though Arizona…
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Healthcare CEO Blog Post
This post was written on behalf of an Arizona-based healthcare CEO whose company and mission focus on inclusive care without barriers. Addressing Native American Health Disparities on Indigenous People’s Day In 2016, Bayless Integrated Healthcare’s hometown of Phoenix officially recognized the first Monday in October as Indigenous Peoples’ Day. Rather than celebrating the genocide and colonialization…
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Healthcare CEO Blog Post
Blog post on behalf on a local healthcare CEO. These 3 Factors Determine Your Health. They Shouldn’t. At Bayless Integrated Healthcare, we often speak about health inequity – the unfair and avoidable differences in health status within the same country and even the same city. There are many issues that impact health inequity, but most can be grouped…
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In Business Magazine Article
Written on behalf of Heart & Soul Marketing for an In Business Magazine article. Post-Pandemic, Doing Good Is Good for Business We are entering a period of post-pandemic growth, and there has never been a better time for businesses to consider their purpose — their “why.” Purpose is rooted in long-term strategy, aligning brand identity…
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Exercise Article
This article was published on behalf of a fitness client in their target market of Southern California. “Gymtimidation” is Real, But You Can Beat it Approximately 50% of Americans feel self-conscious about working out at the gym according to a recent study. Often dubbed “gymtimidation,” this fear of judgment and feeling of anxiety about hitting…
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Earned Media Influence Isn’t Dwindling – The Old Way of Doing Things is
For years, public relations professionals have wrung their hands over the pending doom of earned media, and the worrying shows no sign of slowing. It seems that with the start of each new year and the trend pieces that come with it, marketing publications and PR practitioners themselves predict the downfall of media relations. But in…
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Negative Vibes: How Negative Press Can Fuel Your Marketing Efforts
Negative feedback and tough backlash are common encounters for any brand out there. No company can be all things to all people, so when brands undertake a new initiative, change up their tactics, or simply operate in their day-to-day, it’s safe to say someone will have something not nice to say. A great communications team…
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How to Keep Organic Content Alive Amid Facebook’s News Feed Changes
Facebook recently announced News Feed changes that caused a shake up for publishers and advertisers across industries. Most are already familiar with what these changes might entail, but it remains to be fully confirmed how brands will be impacted. So, What’s All the Fuss? Though Facebook itself avoids stating outright that organic reach will suffer,…
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Back to the Basics: How to Secure Face Time with Journalists and Why it’s so Important
At Off Madison Ave, we often talk about getting back to the basics. Like the fundamentals of baseball, mastering the basics means we can build complex techniques on a solid foundation. In public relations, face time with reporters is one of those back-to-basics tactics that produces big results for clients. While marketing is increasingly digitally-…
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How Millennial Philanthropy is Changing Newsjacking
For public relations professionals, the idea of a successful newsjacking can feel like a fleeting dream, a wildly effective tactic that’s just out of reach. And even though “newsjacking” is a relatively new idea, iterations are already evolving from the term. Marketing strategist David Meerman Scott, who is widely agreed to be the inventor of the term…