Category: Blog
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Negative Vibes: How Negative Press Can Fuel Your Marketing Efforts
Negative feedback and tough backlash are common encounters for any brand out there. No company can be all things to all people, so when brands undertake a new initiative, change up their tactics, or simply operate in their day-to-day, it’s safe to say someone will have something not nice to say. A great communications team…
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How to Keep Organic Content Alive Amid Facebook’s News Feed Changes
Facebook recently announced News Feed changes that caused a shake up for publishers and advertisers across industries. Most are already familiar with what these changes might entail, but it remains to be fully confirmed how brands will be impacted. So, What’s All the Fuss? Though Facebook itself avoids stating outright that organic reach will suffer,…
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Back to the Basics: How to Secure Face Time with Journalists and Why it’s so Important
At Off Madison Ave, we often talk about getting back to the basics. Like the fundamentals of baseball, mastering the basics means we can build complex techniques on a solid foundation. In public relations, face time with reporters is one of those back-to-basics tactics that produces big results for clients. While marketing is increasingly digitally-…
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How Millennial Philanthropy is Changing Newsjacking
For public relations professionals, the idea of a successful newsjacking can feel like a fleeting dream, a wildly effective tactic that’s just out of reach. And even though “newsjacking” is a relatively new idea, iterations are already evolving from the term. Marketing strategist David Meerman Scott, who is widely agreed to be the inventor of the term…
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How to be Heard as a Public Relations Professional in a Changing Media Landscape
The media industry is constantly changing. From 1990 to 2015, the United States’ total newsroom workforce shrank from more than 55,000 to just over 30,000. These smaller newsrooms are churning out more digital and social content while also grappling with the increased demand to get people their news now. The landscape today is hardly recognizable from…